WINE
ONLINE.IE
×
RIOJA FESTIVAL

Limited-Edition T-Shirt Design for Wine Event Series
Graphic Design · Merch Design · Branded Apparel

The Concept

As part of their real-world brand activation, WineOnline.ie hosted the Rioja Festival Dublin — a celebration of Spanish wine, food, and culture. We were asked to create a limited-run T-shirt to mark the event: something wearable, fun, and true to the brand’s evolving visual tone.

The shirt needed to speak to both loyal customers and new festival-goers — combining playful energy with visual cues that nod to Rioja’s vibrant wine culture.

The Design Approach

We designed a clean, screen-printed T-shirt that could work both as event merchandise and casual branding. Inspired by festival posters and wine label graphics, the artwork features bold type, minimal line work, and a slightly tongue-in-cheek reference to the celebration of Rioja wine.

Design Details:

• Typography-led front graphic
• Stylised wine bottle & glass illustration
• Flat red and white ink on black cotton
• Loose fit, worn by staff and gifted to VIP attendees

The design balances sophistication with approachability — professional enough to represent the brand, casual enough to be worn long after the festival.

Visual Identity Integration

While the festival has its own tone, the shirt was designed to sit naturally within the wider WineOnline.ie brand world. The colour palette, line weight and typographic style mirror the digital assets and social visuals we’ve developed for them across other platforms.

Core elements:

• Bold, minimal line drawing style
• Clean typography with nods to vintage label layouts
• Limited colours to reduce production costs and stay sharp at scale

The Collaboration

We worked closely with the WineOnline.ie team to make sure the design felt fun without being gimmicky — something that could exist beyond a single event. The shirt was worn by staff during the festival and also offered as a giveaway for promotional use and wine club engagement.

Results at a Glance

✔ Branded merch created for a live event activation
✔ Professional yet playful design aligned with the brand’s visual tone
✔ Worn by team and gifted to customers & partners
✔ Helped extend WineOnline.ie’s presence from digital into real life

Services Provided

Illustration
Graphic Design
Merchandise Design
Production-Ready File Setup
Brand Integration

Looking to Extend Your Brand Beyond the Screen?

Whether it’s for events, giveaways or identity-building, we design merchandise that tells your story — clearly, simply, and with impact.

Let’s make something you’ll want to wear.