WINE
ONLINE.IE

Multi-Platform Brand & Marketing Support
Social Media · Website Redesign · Email Marketing · E-commerce Strategy

The Concept

Since early 2021, Fried Studios has partnered with WineOnline.ie — Ireland’s leading online wine retailer — to support their growth across digital channels.

What began as a modest social media contract quickly evolved into a fully integrated brand and marketing relationship, spanning everything from e-commerce design to campaign strategy and retention marketing.

The Challenge

WineOnline.ie experienced a major surge in e-commerce activity during the pandemic. With sales growing rapidly, they needed a creative partner who could:

• Modernise their visual and digital presence
• Improve mobile and shopping experience
• Build brand loyalty across platforms
• Sustain long-term growth through consistent content and campaigns

We were brought in to build and maintain momentum while helping them evolve into a more strategic, design-led business.

Our Approach

Social Media Management

From day one, we’ve managed WineOnline.ie’s presence across Instagram and Facebook, later expanding to LinkedIn, YouTube, and a short-lived test on TikTok. Together, we built a monthly content calendar grounded in:

• Wine education
• Behind-the-scenes content
• Product storytelling
• Seasonal offers aligned with newsletters

Since 2021, Instagram followers have grown from 1,000 to 4,000, with engagement rates increasing consistently year over year.

Website Redesign

Launched September 2024

We delivered a full e-commerce redesign ahead of Q4’s retail peak — modernising the UI while simplifying the customer journey across over 4,000 SKUs.

Key goals:

• Clean, modern interface
• Vastly improved mobile experience (75% of traffic)
• Lightning-fast load times
• Refined filtering and search tools
• Improved visibility for underperforming wines

We handled UX, UI, content audits, product taxonomy and developer coordination. The result: a site that drives 15% more year-over-year sales and outperforms its predecessor across SEO, bounce rate, and customer retention.

Email, Subscription & Campaign Strategy

In 2024, we expanded into full marketing management, introducing new flows and retention tools.

Work included:

• Bi-weekly email newsletters (now generating 30%+ of all online sales)
• Wine Club overhaul with clearer messaging and packaging
• ‘Subscribe & Save’ launch for recurring orders
• Seasonal marketing campaigns and print collateral (e.g. Christmas brochure)

We continue to meet regularly with the team for strategy and implementation — both remotely and onsite.

Events & Community Building

Together with the client, we’ve helped promote real-world wine events including:

• Meet the Winemaker Dinners
• The Rioja Festival in Dublin

These events connect the online brand to the physical world — strengthening loyalty, storytelling and customer engagement.

Results at a Glance

✔ 4x Instagram follower growth (2021–2025)
✔ 30%+ of all sales now driven by email marketing
✔ 15% YoY increase in sales post website relaunch
✔ Increased SEO, retention and customer engagement
✔ Long-term creative and strategic partner across channels

The Relationship

We’re proud to be treated not just as a vendor, but as part of the team. From digital experiments to big-picture planning, the WineOnline.ie team has trusted us with both creative execution and strategic direction.

“Working with Fried Studios is like having an in-house creative team who just get it. They’ve helped us grow steadily since 2021, and their input now touches every part of our business.”
— Elaine, Operations Director, WineOnline.ie

Services Provided

Social Media Management
Brand Strategy
Content Creation
Website UX & UI Design
E-commerce Development
Email Marketing
Subscription Strategy
Campaign Planning
SEO Support
Event Marketing

Looking for a long-term partner to help evolve your e-commerce brand?
We’d love to help — let’s talk.