Harvest Life

A Wellness Platform for Stillness, Growth and Connection
Web Design, Brand-Led UX, Teacher Directory, Events, Meta Ads Strategy

The Concept

Harvest Life is a holistic wellness brand founded by Rowena Kenny, offering in-person retreats, online masterclasses, women’s circles, and access to experienced life coaches, yoga teachers, and psychotherapists. At its heart is a mission to create meaningful spaces for inner balance, personal growth, and deep connection in an often overwhelming world.

Our role was to design a digital home that reflected the brand’s calming, grounded ethos while supporting clear navigation for visitors seeking support, inspiration, or community. It also needed to serve practitioners joining the platform — and support campaigns that promoted real-life and online offerings.

The Approach

Website Design
We created a welcoming, intuitive platform designed to reflect both the emotional tone and practical needs of Harvest Life’s community.

Key features include:

• Tabbed browsing for Yoga, Life Coaching, and Psychotherapy services
• Practitioner directory with individual teacher/coach profiles
• Event pages with integrated sign-up and booking flows
• Landing pages for online workshops, full moon circles, and retreats
• Omnisend integration for ongoing email marketing and community building

The layout was designed to feel spacious and inviting, while still offering structure and easy navigation. We used colour, typography and rhythm to convey stillness and clarity, keeping the digital experience aligned with the values of the brand.

Meta Ads Strategy

Campaign Focus
We worked on multiple Meta ad campaigns to help promote Harvest Life’s offerings, focusing on both event bookings and growing awareness around available life coaches, yoga teachers, and therapists.

Key Areas:

• Event Campaigns — promoting retreats, women’s circles, online masterclasses and workshops
• Support-Focused Discovery — helping users explore the platform and connect with coaches and therapists
• Practitioner Outreach — promoting platform membership to aligned professionals

Approach & Execution:

• Targeted audiences by geography, interest, and emotional intent
• Ad visuals designed to match the soft, grounded tone of the brand
• Story and feed formats created for visibility across placements
• Messaging centred on clarity, calm, personal growth, and connection
• Ongoing A/B testing and visual variation to optimise performance

These campaigns helped drive platform visibility, event attendance, and practitioner interest while growing the newsletter list and engagement across social channels.

The Collaboration

Working with Rowena has been a grounded, values-driven experience. From the beginning, her vision was clear: create something that felt safe, human, and useful — not overly commercial or busy. Her ability to balance her corporate experience with deep compassion and presence made her an inspiring creative partner.

This is an ongoing collaboration, with continual updates to content, marketing assets, and new offerings as the platform evolves.

Project Highlights

• Calm, mobile-first wellness platform
• Service tabs for easy browsing across Yoga, Life Coaching and Psychotherapy
• Teacher/practitioner profile directory
• Event and masterclass booking integration
• Email funnel and newsletter setup via Omnisend
• Meta ad strategy for event promotion and service discovery
• Ongoing design and campaign support

Services Provided

• UX & UI Web Design
• Practitioner Directory & Filtering
• Event Booking Integration
• Brand Style & Colour System
• Landing Page Creation
• Omnisend Email Integration
• Meta Ads Creation & Management
• Visual Content Support

Visit the site:

www.harvestlife.ie

If you’re building a purpose-led platform and need support combining thoughtful design with strategic digital marketing, we’d love to work with you.